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There are two ways to feed a sick person in helping him get better. One is to try and understand his sickness and what effect it had on his body. Take all sorts of data into account. The latest symptoms of the patient. Then prescribe him a proper diet according to his needs which is suited for him and will help him get better in no time. The other option is just feed him with khichdi which is not as good as the previous diet but is not going to harm him either. And it is the same khichdi you would recommend to anyone. continue reading…

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Happy_Tree_Friends_Custom_Shoe_by_lymdul“Put yourself in the customer shoe and think”. You will be told this in many marketing classes if you ever go for the sorry education that is MBA. They forget to tell you that –think but think like the customer and not like yourself.

Actually I am being rude.You are indeed told by the professors that think like them and not like yourselves but It is easier said that done. It is like many of those mistakes which you end up doing even if you are told over and over again not to. Like in cricket no matter how much you tell the batsman not to fiddle with the delivery slightly outside the off stump and rising , he will end up doing it over and over. What makes this mistake particularly delightful is that more smart the marketing guy is – more likely he is to commit it.

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Maggi-2-Minute-Noodles-Tomato-BigRoadies 6.0 or maybe even the previous seasons had this thing that when a contestant was eliminated they would bash him with trashy comments in a strip which kept running at the bottom of the screen. Like first thing Anmol did after being born was apply eye liner or Prabhjot takes 10 minutes to cook 2 minute noodles. Wait a minute, don’t we all take 10 minutes to cook 2 minute noodles

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Imagine yourself to be a young sales guy working for a firm selling something to industrial buyers. What is the one question you must ask in the first meeting? What is your client’s budget.Seems obvious that this information has to be the starting point. It is an obvious rookie mistake. continue reading…

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profitToday I’ll talk like a fresh typical sales manager who has been handcuffed with the short term targets but his/her young and so called intellectual mind hovers over the broader concept of “Marketing”. Should I go for sales volume of profitability? Trust me numbers look very attractive and exciting. They somehow show your performance with just a mere number no matter how you achieve it.

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tughlaq

They say a great book can change your entire outlook of life. I have never yet experienced that with any of the classics but the work of literature I keep coming back to is this reasonably good play. This play is one of the reasons I got interested in literature in the first place. continue reading…

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