Imagine yourself to be a young sales guy working for a firm selling something to industrial buyers. What is the one question you must ask in the first meeting? What is your client’s budget.Seems obvious that this information has to be the starting point. It is an obvious rookie mistake. continue reading…
Today I’ll talk like a fresh typical sales manager who has been handcuffed with the short term targets but his/her young and so called intellectual mind hovers over the broader concept of “Marketing”. Should I go for sales volume of profitability? Trust me numbers look very attractive and exciting. They somehow show your performance with just a mere number no matter how you achieve it.
